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Cookie Policy Template for UK Websites

If your website uses analytics, advertising, or social media cookies, you need a cookie policy and consent mechanism. Get one tailored to your website — compliant with PECR and UK GDPR.

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What is a cookie policy?

A cookie policy is a document that explains what cookies your website uses, what they do, how long they last, and how visitors can control or remove them. It is required by the Privacy and Electronic Communications Regulations (PECR) and UK GDPR for any website that places non-essential cookies on visitors' devices.

Most websites use non-essential cookies without realising it — Google Analytics, Facebook Pixel, YouTube embeds, live chat widgets, and advertising networks all set cookies. If your site uses any of these, you need a cookie policy and a mechanism to obtain visitor consent before placing them.

What your cookie policy must cover

  • What cookies your website uses and their purpose (strictly necessary, analytics, marketing, etc.)
  • The name, provider, and duration of each cookie
  • Which cookies require consent and which are strictly necessary
  • How visitors can give, withdraw, or manage their consent
  • Whether any cookies transfer data outside the UK
  • How to delete cookies from different browsers
  • How to contact you with queries

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Common questions about cookie policies

Yes, if your website uses non-essential cookies — including Google Analytics, Facebook Pixel, advertising cookies, or social media widgets. PECR and UK GDPR require you to tell visitors what cookies you use and obtain consent before placing non-essential ones.
Yes. Analytics cookies — including Google Analytics — are non-essential under PECR and require consent before being placed. The ICO has confirmed this. You need a consent mechanism (cookie banner) and a policy explaining what analytics cookies you use and why.
No — they are different documents. A cookie policy covers specifically how cookies work on your website and how visitors can control them. A privacy policy covers all personal data your business processes. Most websites need both, though cookie information can be included within a privacy policy.
Failure to comply with PECR and UK GDPR cookie requirements can result in ICO enforcement action and fines. The ICO has issued enforcement notices to businesses using cookies without proper consent or disclosure. It also damages visitor trust.

All 14 UK compliance documents